Adidas tugs on the heart strings with this new spec commercial from New York director Jason Colvin
Named Winning is Easy, the short film sees a young boy suffering physical abuse from an alcoholic father. On escaping into the woods he finds a pair of abandoned adidas trainers, which kick-starts his love affair with running.
Cut to several years later and the now grown-up lad, having outgrown his shoes, is saddened by not being able to enter the local Olympic track and field trials. The love of his mum saves the day when she gifts him a new pair just in time.
Colvin wrote, directed and produced the film, which plays on the idea of connecting with the audience through emotional drivers.
Cut to several years later and the now grown-up lad, having outgrown his shoes, is saddened by not being able to enter the local Olympic track and field trials. The love of his mum saves the day when she gifts him a new pair just in time.
Colvin wrote, directed and produced the film, which plays on the idea of connecting with the audience through emotional drivers.
How this can relate to New Balance
New Balance would benefit from sharing an emotional tie like this with the consumer, whether its a lifestyle shot for a print campaign or a viral video in the form of a short film? a strong relationship between consumer and the brand needs to be strengthend.
(Sophie)
