Magnum have played with the idea of elements within there advertising to launch there 7 deadly sins ice creams in 2003. Each of there ice creams represented one of the following deadly sins anger, greed, sloth, pride, lust, envy and gluttony. Advertising was made incoroprating all of the sins and also focusing on one sin.
This you tube clip shows the gluttony advertisiment.
This idea is how we want to represent our new balance campaign, each sense can be a stand alone advertisment but can also be combined to show a full picture
(Claire)
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