Timberland Bait Advert

"A sprint off between a man, a wild hog, pack of wolves and a brown bear hopes to inspire couch potatoes to take on the great outdoors. Or simply to buy the latest Timberland shoe – to give the impression they might. One day. When they get around to it."


http://www.utalkmarketing.com/Pages/CreativeShowcase.aspx?ArticleID=15205&Filter=0&Keywords=&Order=LATEST&Page=1&Title=Editor’s_Pick._Timberland_‘Bait’_advert


Thought it might be a good concept to compare to. 
Although we're looking for people to be more relaxed, timberland seem to be attempting the opposite.


(Lucy)