Some more: Balancing act of work and play...

1. Aim for Success

2. State of Mind

3. Time Management

4. Avoid Workaholism

5. Prioritise

6. Take Action

7. Enjoy Relationships

8. Time Out

9. Improve Yourself

10. Enjoy Success 

Found these on the article: The Balancing Act of Work and Play.

We could focus the campaign on 1, 4, 7 and 8 because I think it fits in really well with our marketing ideas. 

1 - for the fact that New Balance strives themselves on the success and performance of their sports and running products.

4 - create a good basis for the balance of the campaign, not to over work 

7 - can create a good emotional connection for the social side that we are promoting when socialising wearing NB lifestyle 

8 - to play on the balance of social, offering time out or work for comfortable, casual wear in the stress free environments that can appeal to working consumers

(Lucy)