Sensory Marketing

Following on from the last post, the brand awareness could even be spread through sensory marketing to reflect the idea of the 5 senses. 

The following examples portray a pretty good idea!

(SOUND)

(SMELL)

(SIGHT) 

The launch of the Nikon D700 in Korea. Everytime someone walked past the interactive light-box bill board, it would play paparazzi photographing and huddling together to take your photo. The red carpet eventually lead to a mall which went directly to where the Nikon was being sold.

(TOUCH)

(TASTE)

'Drink away the Art'


(Sophie)