Starting to think about 'innovative campaign' ideas, a recent campaign which has taken my eye has been TOMs footwear campaign called 'One for One'.
For every pair of TOMs shoes bought, a pair of shoes will be given to a child in need.
This video pretty much sums up the concept...although it says its a holiday project it's still going on.
The TOMs blog is a good example of a decent blog too!
http://www.tomsshoes.co.uk/blog/
(Sophie)
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