Well, in terms of attracting a younger consumer group, Puma have got it with their most recent campaign...
Although a well established brand, Puma has certainly put their creativity to the forefront of their brand; we first caught sight of it whilst in Berlin at the Bread and Butter show, at the Puma stand with (literally) an ice bar offering an almost underground social club with 'after hours activities' that you could take part in with a pint at hand.
Things such as darts, pool, ping pong and table football have allowed for a more social approach to 'sports' (if that's what you want to call it) but still, it has opened up a brilliant campaign for the (as Michael would say) Sneaker Heads and Fashionistas..even Early Adopters, pushing further, Trend Followers. It is something alot of people can get involved, even if you're not a sporty person, this offers an alternative product lifestyle. It quite cunningly celebrates social activities creating a twist on a new sport.
DAMN you Puma for such a campaign.
No comments:
Post a Comment